Creativo Jóvenes: a Lead Designer’s UI/UX Core Checklist.

So, you’ve been working hard on your site’s SEO, attracting visitors with your unique content. However, you haven’t noticed an increase in conversions. What’s up with that? How will you keep in touch with visitors if you don’t have a strategy to collect their information? Let’s take a look at the larger picture and see how landing pages might help you.

What is a Landing Page?

A landing page is a web page that lets you collect information from visitors via a lead form. A smart landing page will target a specific audience, such as traffic from an email campaign that leads to a certain eBook or visitors who click on a pay-per-click ad that leads to a specific campaign. As a result, it’s critical to establish a separate landing page for each of your offerings. You may create landing pages that allow visitors to download material (eBooks, webinars, and so on) or sign up for offers such as free trials or product demos.

The video below contains some amazing examples of popular landing pages that convert high numbers of clients.

What are the best strategies for landing page optimization?

Strategy 1: Create a strong hook for your visitors to download or sign up for your offer by using a clear title, engaging description, and layout to instantly convey the value of your offer.

Strategy 2: Remove all distractions from the landing page, including navigation links, to keep your visitors focused on filling out your form.

Strategy 3: Include social sharing buttons to encourage your visitors to share your offer with their friends.

Strategy 4: Create forms that captures the information you need to follow up with and qualify leads.

Strategy 5: Make the forms user-friendly by avoiding making them unnecessarily long or intrusive.

Strategy 6: Follow up with your new leads by referring them to a "thank-you" page or sending them an autoresponse email once they've completed your form. Maintain their interest by proposing other offers they might be interested in or next steps they might take.

Strategy 7: Keep a careful eye on your conversion rates and keep trying to see where you can improve. Optimize your landing pages based on your data and test results so that they continue to generate more leads.

How do I Test my Landing Page - A/B Testing

A/B testing often involves manipulating only one element of a page at a time in order to identify that variable as the source of any changes you observe. To put it another way, if I wanted to test my form location, I’d leave everything else the same in all variations so that any difference in conversion rate is most likely due to the varied form positioning.

However, you can treat the entire landing page as a “variable” and compare and contrast multiple variations. While this reduces confidence in the specific features that cause any differences in your results, page-level testing often yields faster and more informative results. As a result, A/B testing at both the incremental and page level is a smart idea.

Importance of A/B Testing

If you’re making landing pages with forms, you already know how crucial lead generation is for monetizing your traffic and achieving your marketing and sales objectives. You’ve already spent numerous hours generating outstanding content to attract visitors to your website. So, don’t you want to make sure you’re catching as many of those visitors as possible? Running A/B tests on your website is a terrific approach to figure out how to gain more leads from your current traffic. A few little changes to a form or a different call-to-action could have a major impact on your lead flow. Furthermore, your competitors are unlikely to be using A/B testing, as only 40% of marketers use this optimization strategy for landing pages.

The infographic below should illustrate the processes of A/B testing further.

A/B Testing Results Analysis

A/B testing often involves manipulating only one element of a page at a time in order to identify that variable as the source of any changes you observe. To put it another way, if I wanted to test my form location, I’d leave everything else the same in all variations so that any difference in conversion rate is most likely due to the varied form positioning.

However, you can treat the entire landing page as a “variable” and compare and contrast multiple variations. While this reduces confidence in the specific features that cause any differences in your results, page-level testing often yields faster and more informative results. As a result, A/B testing at both the incremental and page level is a smart idea.

Importance of A/B Testing

If you’re making landing pages with forms, you already know how crucial lead generation is for monetizing your traffic and achieving your marketing and sales objectives. You’ve already spent numerous hours generating outstanding content to attract visitors to your website. So, don’t you want to make sure you’re catching as many of those visitors as possible? Running A/B tests on your website is a terrific approach to figure out how to gain more leads from your current traffic. A few little changes to a form or a different call-to-action could have a major impact on your lead flow. Furthermore, your competitors are unlikely to be using A/B testing, as only 40% of marketers use this optimization strategy for landing pages.

The infographic below should illustrate the processes of A/B testing further.

Commonly Asked Questions

Should I put contact information for social media on landing pages?

It's just as crucial to include social media sharing links on your landing pages as it is on any other page of your website. You have access to a large group of talented marketers - your audience! Why not invite your visitors to share your material and urge more individuals to download your offer if they opt to download it?

 

Allow your visitors to simply share the word about the offer with their Facebook friends, Twitter followers, and LinkedIn connections once you've converted them into leads. You'll be able to create more leads if you drive more people to your landing pages.

Should I include a FAQ (Frequently Asked Questions) Section?

Including a FAQ or Q&A section on your landing pages helps search engines determine whether the information is useful or not. The more useful information you can supply in a text format, the higher your search engine ranking will be.

How should I share my landing pages on social media?

As previously said, social media networks allow you to modify posts for your share links. Despite the fact that you are limited to a certain number of characters, there are three key elements you should include in your messages.

 

Mention of Your Company on Social Media using "@"

 

From a branding standpoint, it's critical to include this in order to spread the word about your organisation and your offer.

How do I increase traffic to my landing page?

Link building organically is a fantastic technique to get traffic. Conversion can also be boosted by using white hat inbound link creation. The more relevant inbound connections a landing page has, the higher its search engine reputation will be. The trick is to make a fantastic offer that people want to share naturally.

Miscellaneous Tips

Mention of Your Company on Social Media using "@"

From a branding standpoint, it's critical to include this in order to spread the word about your organisation and your offer.

 

Your Offer's Title

Include an overview of why someone would want to read, watch, or subscribe to it. The "body" of your post will be this.

 

Your Landing Page's URL

You should always include a link in your posts.  Use a service like bit.ly to shorten it, or let the platform do it for you.