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So, you’ve been working hard on your site’s SEO, attracting visitors with your unique content. However, you haven’t noticed an increase in conversions. What’s up with that? How will you keep in touch with visitors if you don’t have a strategy to collect their information? Let’s take a look at the larger picture and see how landing pages might help you.
What is a Landing Page?
A landing page is a web page that lets you collect information from visitors via a lead form. A smart landing page will target a specific audience, such as traffic from an email campaign that leads to a certain eBook or visitors who click on a pay-per-click ad that leads to a specific campaign. As a result, it’s critical to establish a separate landing page for each of your offerings. You may create landing pages that allow visitors to download material (eBooks, webinars, and so on) or sign up for offers such as free trials or product demos.
The video below contains some amazing examples of popular landing pages that convert high numbers of clients.
A/B testing often involves manipulating only one element of a page at a time in order to identify that variable as the source of any changes you observe. To put it another way, if I wanted to test my form location, I’d leave everything else the same in all variations so that any difference in conversion rate is most likely due to the varied form positioning.
However, you can treat the entire landing page as a “variable” and compare and contrast multiple variations. While this reduces confidence in the specific features that cause any differences in your results, page-level testing often yields faster and more informative results. As a result, A/B testing at both the incremental and page level is a smart idea.
Importance of A/B Testing
If you’re making landing pages with forms, you already know how crucial lead generation is for monetizing your traffic and achieving your marketing and sales objectives. You’ve already spent numerous hours generating outstanding content to attract visitors to your website. So, don’t you want to make sure you’re catching as many of those visitors as possible? Running A/B tests on your website is a terrific approach to figure out how to gain more leads from your current traffic. A few little changes to a form or a different call-to-action could have a major impact on your lead flow. Furthermore, your competitors are unlikely to be using A/B testing, as only 40% of marketers use this optimization strategy for landing pages.
The infographic below should illustrate the processes of A/B testing further.
A/B testing often involves manipulating only one element of a page at a time in order to identify that variable as the source of any changes you observe. To put it another way, if I wanted to test my form location, I’d leave everything else the same in all variations so that any difference in conversion rate is most likely due to the varied form positioning.
However, you can treat the entire landing page as a “variable” and compare and contrast multiple variations. While this reduces confidence in the specific features that cause any differences in your results, page-level testing often yields faster and more informative results. As a result, A/B testing at both the incremental and page level is a smart idea.
Importance of A/B Testing
If you’re making landing pages with forms, you already know how crucial lead generation is for monetizing your traffic and achieving your marketing and sales objectives. You’ve already spent numerous hours generating outstanding content to attract visitors to your website. So, don’t you want to make sure you’re catching as many of those visitors as possible? Running A/B tests on your website is a terrific approach to figure out how to gain more leads from your current traffic. A few little changes to a form or a different call-to-action could have a major impact on your lead flow. Furthermore, your competitors are unlikely to be using A/B testing, as only 40% of marketers use this optimization strategy for landing pages.
The infographic below should illustrate the processes of A/B testing further.
